Three-dimensional AAA looks like the  wall of the Great Wall, like the appearance of the rack of the gear wheel, its red symbolizes courages to open up, to forge ahead and constant innovation . This is the trade mark of our company. Its  first designer  is our chief manager YU.

In 1988, our company planned to use "  Great Wall " as company's trade mark, but  the Great Wall has already been registered, at that moment, our chief manager Yu finds that the appearance of the Great Wall on the Great Wall brand pencil and gear wheel are very similar. Just associated with this and we can use the disordered shape of the Great Wall as the trade mark , and then through the shaping, we registered the three three-dimensional capital character A as our company’s trade mark now.

Later, because our trade mark is very similar to the AAA credit grade identification, Wenzhou industrial and commercial bureau hope our Company change the trade mark. But because our company has registered it first , our company can just be kept this AAA trade mark.

The three-dimensional AAA like the wall of the Great Wall, like the appearance of the rack of gear wheel, it not only reflects features of our business we engaged in, as time goes on, but also the growth of the company has been endowed it a new meaning, AAA is performed and explained as the abbreviations of Advanced technology, Assurable quality , Authentic reputation. It is not only the AAA quality policy of our company, but also shows our commitment to the customer, at the same time it is also the foundation   that the customer believes in our company.

 Products are the garantee that enterprises survive, product quality is the effective back  that enterprises establish an unassailable position in the social competition. Enterprises want to develop, they must guarantee product quality. But product quality was done out by our staffs, not by the examiners to examine out. The quality of a product, is completely under our control, a slight mistake will damage it. The assurance of product quality, is the prerequisite to make customers satisfactory. What  the customer required is not only the fair and reasonable price it is, they still require more of the product quality. So, we should put the customer's request in our minds constantly, let the products get the best treatment in our hands, let them become the competitive product in our hands.

Enterprise’s spirit: Create, Consecrate, Comity.

Management theory: Client, Credit, Carve out.

Managing theory: Regard customers as the centre.

  An enterprise wants to keep abreast with the times, it demands to have the spirit of innovating constantly. The company must Innovate on technically, innovate on humanity, and even more we should innovate on the managerial ideas of enterprises. Only possessing a set of rational and perfect managerial ideas the operation of enterprises could be unobstructed, greater benefit could appear . As the epigraph of the chief manager Yu : To take benefit from management, the importance of management can be seen . Pursuing outstanding and perfect management idea must obey the principle of people first ,people are the subjects of enterprises, enterprises can’t develop without the function of people. So , people first, having the courage to bring forth new ideas, Pursuing being outstanding is the essence of a business 's .

policy and goal:

1. quality policy   Advanced Technology、Assurable Quality、Authentic Reputation;

 2.The operation policy    Further expanding the commercial network of domestic market, exploring world market progressively ;

3. Production policy:  to meet the customers demands as the purpose , pursuing maximized production efficiency , minimizing the cost of production, and zero defected production.

  In the suitable occasion, we abbreviate the quality policy as " AAA " policy . " AAA " policy is a quality aim of the company, which is conformed with the management aim of the company. It is also the customer's demand and expectation and reflects the thought and commitment to quality of our company. It is also the staff's code of conduct of quality. Insisting and confirming on this policy , and fulfiling the goal of quality, implementing the standard management activity, all staff engaged in the functional department and management activity of quality should regard customer as the focus , abide by all commitments of meeting customer' s request, observe the request covered by the laws and regulations, and offer high quality products and services for society.

Advanced Technology

  In order to meet the customer's request, we must fully understand the customer's demands , understand the customer's implicit and explicit request, not only understand customer' s current request, but also customer's expectation in the future at the same time . We launch effective operation , make the technological progress of enterprises through establishing the system of quality control , diligently innovate on technology, develop the products with the leading technology , offer leading technology and services, and reach what customers expects in the high realm from technological ability .

Assurable Quality

  With the Great Wall company’s whole image and sense of duty for the society, we shoulder everybody's duty. With the rigor , practice , spirit, opening up and innovation , we carry out each regulation of management, make the process and products strictly controlled, strive for customer's appraisal and suggestion on us, we appraise ourselves constantly, improve ourselves , guarantee to meet the customer's request, break through from a goal, dash to another new goal again.

Authentic Reputation

  The purposes of all of our efforts are to obtain the customer's and the society’s trusts, and to get self- existence and development. We will keep equal, mutual beneficial, relevant and developed relation with customers .The efforts which we make, only approved by the customers and the society do verify the value existing at " the Great Wall ".

 Manage sincerely: talk honest, stress credit, operate legitimately

 Base on the position: The customer is satisfied in the heart. Quality is guaranteed in hands. Marketing is in the front. Enterprise's responsibility is on the shoulder.

 Code of conduct: Guard time rigidly ; Pay attention to the bearing; Guarantee the security ; Supervise oneself;  Mistaken must make a change; Guarantee quality ; Pioneer and invent ; Love our company

The development history of ZGR

  In Feb.1981, the company was founded as “Wenzhou suburb agricultural machinery factory”.

  In Mar. 1983, the company name was changed to “wenzhou suburb chemical machinery factory”, and began to manufacture vertical reducer.

  In 1988, the company got the land of 0.3 acre in wuqiao industry park, and began to build the new factory buildings. After the recombination of the partners, the company changed the name to “wenzhou great wall reducer factory”.

  In Oct.1990, the new factory buildings were finished, and the company moved to the new buildings.the registered capital was 82,000(RMB).

  On Dec.17 in 1993,the company became corporation, and the name was changed to “wenzhou great wall reducer Co., Ltd”. The registered capital was 1.18 million(RMB).
In 1995, after annexing the second light machinary factory of wenzhou, the company increased factory building 2000㎡.

  In 1996, the company changed name to “Zhejiang Great wall Mixers Co., Ltd”. The registered capital was 10 million (RMB).

  In 1999, the research institute, labor union, party branch, league branch came into existence. The company annexed Wenzhou leather factory, and purchased Wenzhou Xinhua hardware and electric appliance factory from auction.

  In Nov. 2002, annexed Wenzhou Plastic electrical appliance factory and increased factory building 1.33 acre.

  In 2003, the company had a recombination. The registered capital was 30 million (RMB).

  In 2004, the registered capital is 50 million (RMB).

  On June 4 in 2005, our new plant ground lies in Wenzhou characteristic park which is broken earth, the total investation is 98,100,000 yuan (RMB). After finishing, we will equip the well-found craft materials and advanced information network establishment to improve our synthetical processing ability.

 In 2007, the new plant ground lies in Wenzhou Lucheng Light Industry Zone which is completion.

In January 2008, the new plant starting put into product. July, the whole administrative department move to new plant.